Monday, 14 March 2016

Pinterest Etiquette

Following on from our previous Blogs about Pinterest Essentials and Pinterest Lingo,  we hope you have been busy pinning!  This final Blog about Pinterest is  to provide are a few pointers on Pinterest etiquette:

  • Try to be imaginative with your boards.  Think about all topics that relate to your interests. Don’t just fill your boards with adverts and promotions.
  • Connect and engage with your followers like you do on Facebook and Twitter, and ensure you regularly look at the content they are repining.
  • Take a bit of time setting up your profile.  Ensure it has links to your Twitter page and website and well as a short bio
  • Make sure all pins include the right caption and information and ensure the description for each {Pin includes keywords and hashtags.
  • Don’t leave descriptions blank or just leave your website URL as this has an impact on how ‘searchable’ your Pin is.  If the description of your Pin has a few hashtags it will easily found.  If the description is blank or just has your website url it can reflect badly on your brand.
  • Repin all you want but always give credit to the owner of the content. If you did not create the content/image, do not imply that it is yours.  Editing the source link is definitely a Pinterest no-no.
  • Include price tags: pinterest users aren’t just looking for creative inspiration, they may be ready to buy.  Make sure you include a price tag in the pins you create or repin.  Apparnetly Pinterst pins with prices get 36% more likes than those without.
  • Find popular Group Boards – using popular Pinterest group boards is a great way to reach more people to get repins, followers and traffic.  PinGroupie is an easy to use and free tool that finds group boards.
  • Do comment on other’s Pins but don’t post spammy comments and link to your website in comments.  Leave something constructive and helpful; you’ll find if your comments are genuine then you will be a more effective Pinner
  • Make sure you pin regularly throughout the week if possible.  Don’t just pin once in a while as all you will be doing is flooding your Followers’ feeds.  This is likely to annoy others and end up with less followers
  •  Pin at different times throughout the day 9am, noon, 3pm, 6pm, and 9pm for starters and notice the days & times you get the best engagement from your followers.  You can then start to regularly pin at those times.
  • Make sure you share your own content, but don’t just share your own content! It’s all about moderation – try to follow the 60/40 rule.  Pin 60% of content from other sources/followers/boards and 40% of your own content
  • Make sure you create new boards but don’t create a board unless you can pin at least 5 items to it. If you can’t initially find 5 pins for your new board, you probably won’t use it anyway, and empty boards do not attract followers.
  • Finally make sure you have fun! Pinning is addictive……….

1 comment:

  1. What's with hashtags? Do you make them up or is there a golden list of hashtags?